Integrating Survey and Ethnographic Methods for Systematic Anomalous Case Analysis

Author(s): Lisa D. Pearce Source: Sociological Methodology, Vol. 32 (2002), pp. 103-132 This paper describes how the salience of research findings can be enhanced by combining survey and ethnographic methods to draw insights from anomalous cases. Using examples from a research project examining the influence of religion on childbearing preferences in Nepal, the author illustrates how survey data can facilitate the selection of ethnographic informants and how semistructured interviews with these deviant cases leads to improved theory, measures, and methods.